Driving efficient and highly profitable
promotion planning on the Cloud
Product Overview and Demo
Background
Trade spend is one of the largest expenses companies face. This is an area in which an average Consumer Packaged Goods company may spend well over 10% of its annual revenue in an attempt to shape demand. Therefore, it is critical to ensure that these funds are allocated efficiently and cost-effectively.
Many organizations tend to repeat promotions on an anniversary basis while lacking the insights on the actual impacts of performing or withholding promotions. There is a pressing need for tools that support the quantitatively driven decision-making process in real-time. These decisions include:
- Analyzation of the impact of historical events
- Understanding their impacts on driving demand
- Cannibalization of future demand
- Shaping the landscape for the product as well as the product category where only robust and detailed analytics can drive optimal decisions
There are several solutions within the market to support trade planning, however many require costly licensing and implementation fees. There is an inherent need for a robust yet lightweight solution that enables cloud-based promotion management and robust real-time analytics.
Solution Overview
Trinamix Trade Promotion Planning – An extension to Oracle’s Demand Planning Cloud
While the current Oracle platform supports supply and demand planning, there is no component to address the critical process and analytical requirements of trade planning.
Trinamix Trade Promotion Planning, a PaaS based solution, was developed as an extension to Oracle’s Demand Planning Cloud solution that enables an end-to-end planning on the cloud. This solution leverages the core technology and information stored in Oracle Development Management Cloud (ODMC) and uses it as a basis to calculate promotional impacts.
TPP will serve as the central portal and repository to enter, view and interact with promotions. Account managers and sales analysts will have access to top-down and bottom-up views of the entire promotional plan for the enterprise where reports will highlight the most and least effective results of various promotions. This enables the workforce for both timely and effective planning.
Based on real-time and statistically driven feedback all stakeholders in the promotion planning process will be enabled to make strategic and informed decisions. TPP will drive efficient and highly profitable promotion planning as well as enabling utilization of available budgets.
Trade Promotion Planning is a Platform-as-a-Service (PaaS) application that is deployed in conjunction with Oracle Demand Management Cloud. It is hosted on the Oracle Cloud platform and has pre-built seamless integration with Demand Management. The system can support the same user-structure and is embedded in Demand Management for unified user experience.
